Thursday, 1 May 2014

mb0047 smu mba spring 2014 jul/aug exam assignment 2nd sem

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DRIVE SPRING DRIVE 2014
PROGRAM MBADS/ MBAFLEX/ MBAHCSN3/ MBAN2/ PGDBAN2
SEMESTER II
SUBJECT CODE & NAME-MB0047- MANAGEMENT INFORMATION SYSTEM

Q1. Professor A. Van Cauwenbergh of Antwerp University, in a paper presented at the Tenth Anniversary Conference of the European Institute for Advanced Studies in Management presented four revisions to traditional Management Theory. In summary, the revisions are:
(1) The initiative for the renewal and adjustment of the activities of a firm should come from the different levels in the management hierarchy. “Strategy is not a privilege of top management”.
(2) Firms, especially big firms, are incoherent systems (goals of the different component systems are not simply subdivisions of an overall goal; there are individual, conflicting goal as well).
Some of these differences are manifestations of organizational initiative and vitality. Using information systems and central planning and rule-making to suppress all differences is destructive to organizations.
(3) the most vital “fluid” of an enterprise is the aggregate of its entrepreneurial values. The most fundamental and motivation and control come through these shared values relative to work, quality, efficiency, etc. Management often neglects these values and assumes that the collection and dissemination of information will provide sufficient motivation and control.
(4) Enterprises are open systems; their structure and operating processes are determined by their environment. This means organizations must be designed to continually adjust to the environment.
a. If these revisions are correct, how is planning to be organized?
b. How should the information system support the planning organization?
(Explaining the organizational planning process with diagram-4, Guidelines for planning MIS-2, Comparing MIS plan and Business Plan (at least two)-2, Explaining significant problem of the Lewis model-2) 10 marks
Answer. 
a.)
Organizational planning process with diagram
The overall implementation activity. The system designers are change agents who speed up the process of implementation. As the project deals with people it has to be dealt with care. The user of the system has a certain fear complex when a the work culture changes. The foremost fear is the consequences of changeover from the old to the new system. Care has to be taken to assure the user that these fears are baseless. The second fear is about the role played by


Q2. Information Technology and Computers have brought information age. The spread of Internet & relative ease of access made Information Breach easier. Our future is not secure, if our information is not secure. Information Resources need to be guarded, protected and controlled. List the precautionary measures to be considered to prevent cybercrime?
(Listing any 5 measures to prevent cyber crime) 10 marks
Answer.
Measures to prevent cyber crime

Violated computers are often damaged while the hacker either makes off with, or decides to destroy the data on the hard drive. Business owners especially need to be vigilant to computer crimes. Here's how such criminal acts can be prevented.

 

Keep the internet safe
They originally scoured chat rooms looking for offenders, but have since expanded their searches to websites, internet news groups, internet relay chat channels, eGroups, Peer-2-Peer file-sharing programs, and bulletin boards or online forums. Stopping these types of crimes involves FBI agents going undercover on these media, using false names and

Q3. a. While implementing MIS in any organization change can occur in number of ways. List and explain the steps in the process as suggested by Lewin’s model.
b. Compare between prototype approach and Life Cycle approach
(Explaining the 3 steps of implementing the process suggested by Lewin’s model-6, Comparison between the two approaches at least two points-4) 10 marks
Answer.
a.)

Steps of implementing the MIS process suggested by Lewin’s model

Implementation of the MIS in an organisation is a process where change can occur in a number of ways.
The Lewin's model suggests three steps in this process.
1. The first step is to communicate openly within the organisation. This makes everyone in the organisation look forward to the new system or the changes with a sense of pride


Q4. There is an information explosion in today’s society. There are lot of advantages of DBMS like proper maintenance of the data and maintaining security. Explain the process of data transition using diagram and an example of your own.
(Writing diagram-2, Own example-3, Explaining the process-5) 10 marks
Answer.
Process of data transition
Data that has been processed is referred to as information. Information helps in analysis and decision making. It is observed that information is obtained from the data but not all data produce useful information. Information is useful when it is relevant, reliable, accurate, up-to-date, timely, complete, intelligent, consistent and convenient to the recipient. An information system is designed in a way to process data to a meaningful form, i.e., to accept input, manipulate it in some way and produce output. DBMS helps in gathering and providing reports. The set of data that is stored in row and


Q5. Write short note on
a. World wide web
b. Voice over IP
c. Intranet
d. Extranet
(World Wide Web-2, Voice over IP-2, Intranet-3, Extranet-3) 10 marks
Answer.
World Wide Web
The World Wide Web is a huge set of interlinked documents, images and other resources, linked by hyperlinks and URLs. These hyperlinks and URLs allow the Web servers and other machines that store originals and cached copies of these resources to deliver them as required using Hypertext
Transfer Protocol (HTTP). HTTP is only one of the communication protocols used on the Internet. Web services also use HTTP to allow software systems to communicate in order to share and exchange business logic and data.
Voice over IP


Q6. Artificial intelligent system functions like a human being and helps a manager in taking quick decisions. Explain the different applications AI using diagram.
a. Diagram
b. Applications of cognitive science
c. Applications of robotics
d. Applications of natural interface
e. Explaining each type with an example
(Diagram-2, Applications of cognitive science-2, Applications of robotics-2, Applications of natural interface-2, Explaining each type with an example-2) 10 marks
Answer.
Different applications AI using diagram
The aim of AI is to promote computers that can simulate the ability to think, see, hear, walk, talk and feel. In other words, simulation of computer functions normally is linked with human intelligence, such as logical thinking, finding out Get fully solved assignment
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mb0046 smu mba spring 2014 jul/aug exam assignment 2nd sem

Get fully solved assignment
100%  trusted website bcoz we use installment payment
 
smu mba/bba/bca/mca assignment Spring season (JUL/AUG exam) 2014 sem (I , II , III , IV) in only Rs 700/ sem ( 6 sub) or Rs 125/question paper.
You can pay in 6 installment of Rs 125-125 if u have any doubt.
 
For solution-
mail us on computeroperator4@gmail.comwith your question subject code or question paper
 
if urgent then
Call us on 08273413412 , 08791490301 or

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DRIVE-SPRING 2014
PROGRAM-MBADS/ MBAFLEX/ MBAHCSN3/ MBAN2/ PGDBAN2
SEMESTER-2
SUBJECT CODE & NAME-MB0046- Marketing Management
BK ID-B1629
CREDIT & MARKS-4 Credits, 60 marks

Q1. Explain the steps in Business Buying process.
(Characteristics of Organisational Buyer, Steps in business buying process)2,8
Answer.
Characteristics of Organisational Buyer
Organisations buy buildings, plants, office equipment, furniture, and provide services as insurance, financing, consulting and transportation. Most of these organisational purchases are indirectly linked to the economy’s purchases of satisfying consumer demand. Organisational buyers purchase a larger volume of products and services than individual consumers as their demand is influenced by final consumer demand. For this reason, demands for industrial products are called derived demand. There are multiple transactions involved in the buying process between the organisational buyer and the set of suppliers.


Q2. A brand is a composite set of beliefs and associations in the mind of consumers. In brand development, as a part of branding strategy decision, the brand manager can decide to create new brand elements for the new products, apply some of the existing brand elements to the new product, or use a combination of existing and new brand elements to the existing and new products. Explain the different branding strategies used by the companies for their range of products.
(Definition of Brand, Advantages of Brand, Explanation of different branding strategies adopted by companies)2,2,6
Answer.
Definition of Brand

Brand is name linked to one or more items in the product line that is employed to recognise the source or character of item(s).

Q3. Explain the classification of market based on nature of Competition and area.
(Definition of market, Classification of market based on nature of Competition and area) 2, 8
Answer.
Definition of market
Market may be defined as a set of consumers, potential consumers, past consumers, sellers, resellers, and intermediaries
who are involved in either the process of exchange or the process of getting involved in an exchange process. Markets can differ in size, range, geographic scale, location, types, variety of human communities, and the types of goods and services traded. Some examples include local farmers' markets held in town squares or grounds, shopping centres and shopping malls, international currency and commodity markets, etc.


Q4. Personal selling focuses in on ‘personal’ or ‘one to one’ selling. It involves an individual salesman or a sales team establishing and building a profitable relationship with customers over a period of time through a series of steps. Explain the steps in the personal selling process which helps in the successful sales.
(Definition of Personal Selling, Explanation of steps in the Personal selling process) 2, 8
Answer.
Definition of Personal Selling
Personal selling is an activity which involves a face-to-face interaction with the customers wherein there is a quick response and personal confrontation. This allows for more specific adjustment of the message. Here, the communication message can be adjusted as per the customer’s specific needs or wants. It offers you the opportunity to develop long-term familiarity and relationship.

Q5.  Describe the stages in consumer decision making process.
(Explanation of the stages in consumer decision making process) 10
Answer.
Stages in consumer decision making process

Consumer buying decision process is explained through a number of stages and is influenced by one’s psychological framework comprising the individual’s personality, learning process, levels of motivation, perception towards products and brands, and formation of positive attitude towards the brand. Figure below depicts the process of consumer decision-making

Q6. Do you think the argument of some theorists that the traditional Ps are not enough for services marketing? Give suitable examples to prove your point.
(Define Service Marketing, Explanation of 4p’s, Explanation of Additional 3 p’s) 2, 4, 4
Answer.
Define Service Marketing
Service sector is one of the key contributing factors for the growth of our economy and civilisation. Though marketing literature is dominated by manufacturing and product-centric business practices, service marketing constitutes a strategic area, which has propelled growth and success for many organisations. Pure services and products are hypothetical Get fully solved assignment
100%  trusted website bcoz we use installment payment
 
smu mba/bba/bca/mca assignment Spring season (JUL/AUG exam) 2014 sem (I , II , III , IV) in only Rs 700/ sem ( 6 sub) or Rs 125/question paper.
You can pay in 6 installment of Rs 125-125 if u have any doubt.
 
For solution-
mail us on computeroperator4@gmail.comwith your question subject code or question paper
 
if urgent then
Call us on 08273413412 , 08791490301 or

web- www.smuassignment.in
www.assignmenthelpforall.blogspot.in


mb0046 smu mba spring 2014 jul/aug exam assignment 2nd sem

Get fully solved assignment
100%  trusted website bcoz we use installment payment
 
smu mba/bba/bca/mca assignment Spring season (JUL/AUG exam) 2014 sem (I , II , III , IV) in only Rs 700/ sem ( 6 sub) or Rs 125/question paper.
You can pay in 6 installment of Rs 125-125 if u have any doubt.
 
For solution-
mail us on computeroperator4@gmail.com with your question subject code or question paper
 
if urgent then
Call us on 08273413412 , 08791490301 or

web- www.smuassignment.in
www.assignmenthelpforall.blogspot.in

DRIVE-SPRING 2014
PROGRAM-MBADS/ MBAFLEX/ MBAHCSN3/ MBAN2/ PGDBAN2
SEMESTER-2
SUBJECT CODE & NAME-MB0046- Marketing Management
BK ID-B1629
CREDIT & MARKS-4 Credits, 60 marks

Q1. Explain the steps in Business Buying process.
(Characteristics of Organisational Buyer, Steps in business buying process)2,8
Answer.
Characteristics of Organisational Buyer
Organisations buy buildings, plants, office equipment, furniture, and provide services as insurance, financing, consulting and transportation. Most of these organisational purchases are indirectly linked to the economy’s purchases of satisfying consumer demand. Organisational buyers purchase a larger volume of products and services than individual consumers as their demand is influenced by final consumer demand. For this reason, demands for industrial products are called derived demand. There are multiple transactions involved in the buying process between the organisational buyer and the set of suppliers.


Q2. A brand is a composite set of beliefs and associations in the mind of consumers. In brand development, as a part of branding strategy decision, the brand manager can decide to create new brand elements for the new products, apply some of the existing brand elements to the new product, or use a combination of existing and new brand elements to the existing and new products. Explain the different branding strategies used by the companies for their range of products.
(Definition of Brand, Advantages of Brand, Explanation of different branding strategies adopted by companies)2,2,6
Answer.
Definition of Brand

Brand is name linked to one or more items in the product line that is employed to recognise the source or character of item(s).

Q3. Explain the classification of market based on nature of Competition and area.
(Definition of market, Classification of market based on nature of Competition and area) 2, 8
Answer.
Definition of market
Market may be defined as a set of consumers, potential consumers, past consumers, sellers, resellers, and intermediaries
who are involved in either the process of exchange or the process of getting involved in an exchange process. Markets can differ in size, range, geographic scale, location, types, variety of human communities, and the types of goods and services traded. Some examples include local farmers' markets held in town squares or grounds, shopping centres and shopping malls, international currency and commodity markets, etc.


Q4. Personal selling focuses in on ‘personal’ or ‘one to one’ selling. It involves an individual salesman or a sales team establishing and building a profitable relationship with customers over a period of time through a series of steps. Explain the steps in the personal selling process which helps in the successful sales.
(Definition of Personal Selling, Explanation of steps in the Personal selling process) 2, 8
Answer.
Definition of Personal Selling
Personal selling is an activity which involves a face-to-face interaction with the customers wherein there is a quick response and personal confrontation. This allows for more specific adjustment of the message. Here, the communication message can be adjusted as per the customer’s specific needs or wants. It offers you the opportunity to develop long-term familiarity and relationship.

Q5.  Describe the stages in consumer decision making process.
(Explanation of the stages in consumer decision making process) 10
Answer.
Stages in consumer decision making process

Consumer buying decision process is explained through a number of stages and is influenced by one’s psychological framework comprising the individual’s personality, learning process, levels of motivation, perception towards products and brands, and formation of positive attitude towards the brand. Figure below depicts the process of consumer decision-making

Q6. Do you think the argument of some theorists that the traditional Ps are not enough for services marketing? Give suitable examples to prove your point.
(Define Service Marketing, Explanation of 4p’s, Explanation of Additional 3 p’s) 2, 4, 4
Answer.
Define Service Marketing
Service sector is one of the key contributing factors for the growth of our economy and civilisation. Though marketing literature is dominated by manufacturing and product-centric business practices, service marketing constitutes a strategic area, which has propelled growth and success for many organisations. Pure services and products are hypothetical Get fully solved assignment
100%  trusted website bcoz we use installment payment
 
smu mba/bba/bca/mca assignment Spring season (JUL/AUG exam) 2014 sem (I , II , III , IV) in only Rs 700/ sem ( 6 sub) or Rs 125/question paper.
You can pay in 6 installment of Rs 125-125 if u have any doubt.
 
For solution-
mail us on computeroperator4@gmail.com with your question subject code or question paper
 
if urgent then
Call us on 08273413412 , 08791490301 or

web- www.smuassignment.in
www.assignmenthelpforall.blogspot.in


mb0045 smu mba spring 2014 jul/aug exam assignment 2nd sem

Get fully solved assignment
100%  trusted website bcoz we use installment payment
 
smu mba/bba/bca/mca assignment Spring season (JUL/AUG exam) 2014 sem (I , II , III , IV) in only Rs 700/ sem ( 6 sub) or Rs 125/question paper.
You can pay in 6 installment of Rs 125-125 if u have any doubt.
 
For solution-
mail us on computeroperator4@gmail.comwith your question subject code or question paper
 
if urgent then
Call us on 08273413412 , 08791490301 or

web- www.smuassignment.in
www.assignmenthelpforall.blogspot.in

DRIVE-SPRING 2014
PROGRAM-MBADS/ MBAFLEX/ MBAHCSN3/ MBAN2/ PGDBAN2
SEMESTER-II
SUBJECT CODE & NAME-MB0045 FINANCIAL MANAGEMENT
BK ID-B1628
CREDIT-4
MARKS-60

Q1. When a firm follows wealth maximization goal, it achieves maximization of market value of a share. Do you agree? Substantiate your arguments.
(Explain Wealth maximization) 10 marks
Answer.
Wealth maximization
Maximisation of economic welfare means maximisation of wealth of its shareholders. Shareholder’s wealth maximisation is reflected in the market value of the firm’s shares. Experts believe that, the goal of financial management is attained when it maximises the market value of shares.

Wealth maximisation is also known as value maximisation or net present worth maximisation. This

Q2. A) If you deposit Rs 10000 today in a bank that offers 8% interest, how many years will the amount take to double?
(Problem) 5 marks
B) What is the future value of a regular annuity of Re 1.00 earning a rate of 12% interest p.a. for 5 years?
(Problem) 5 marks
Solution.
A)




B


Q3. The concept of financial leverage is a significant, as it has direct relation with capital structure. Do you agree? If so, substantiate your arguments.
(Relation between Financial leverage and the capital structure) 10 marks
Answer.
Relation between Financial leverage and the capital structure

Financial leverage refers to a firm's use of fixed-charge securities like debentures and preference shares (though the latter is not always included in debt) in its plan of financing the assets. The concept of financial leverage is a significant one because it has direct relation with capital structure management. It determines the relationship that could exist between the debt and equity securities. A firm which does not issue fixed-charge securities has an equity capital structure and does not have any financial leverage. However, it is common for firms to issue some debt


Q4. A project requires an initial outlay of Rs. 1,00,000. It is expected to generate the cash inflows shown in table
What is the IRR of the project?
(Compute IRR) 10 marks
Answer.

Internal rate of return (IRR)

Internal rate of return (IRR) is the rate (i.e. discount rate) which makes the NPV of any project equal to zero. IRR is the rate of interest which equates the PV of cash inflows with the PV of cash outflows. IRR is also called as yield on investment, managerial efficiency of capital, marginal productivity of capital, rate of return and time adjusted rate of

Q5. Below Table gives the complete details of sales and costs of the goods produced by XYZ ltd for the year 31.03.12.
What is the length of the operating cycle? What is the cash cycle?
Assume 365 days in a year.
a) length of the operating cycle
b) cash cycle
(length of the operating cycle, cash cycle) 5,5 marks
Answer.

length of the operating cycle and cash cycle

Operating Cycle = Inventory Conversion Period + Accounts Receivables Conversion Period
From


Q6. Facebook bought WhatsApp on Feb, 19, 2014 for $19 billion. This was split between $4 billion in cash, $12 billion worth of Facebook shares, and $3 billion in restricted stock units to be paid in four years. Do you think the market capitalization has played a significant role in pricing the valuation. Discuss the Walter’s model assumptions in this context.
(Walter’s model assumptions) 10  marks
Answer.

Walter’s model assumptions
Prof. James E. Walter considers that dividend pay-outs are relevant and have a bearing on the share prices of the firm. He further states that investment policies of a firm cannot be separated from its dividend policy and both are inter-linked. The choice of an appropriate dividend policy affects the value of the firm.  Walter model clearly establishes a relationship between the firm’s rate of return “r” and its cost of capital “k” to give a dividend policy that maximizes shareholders’ wealth. The firm would have the optimum dividend policy that enhances the value of the firm.
Get fully solved assignment
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smu mba/bba/bca/mca assignment Spring season (JUL/AUG exam) 2014 sem (I , II , III , IV) in only Rs 700/ sem ( 6 sub) or Rs 125/question paper.
You can pay in 6 installment of Rs 125-125 if u have any doubt.
 
For solution-
mail us on computeroperator4@gmail.comwith your question subject code or question paper
 
if urgent then
Call us on 08273413412 , 08791490301 or

web- www.smuassignment.in
www.assignmenthelpforall.blogspot.in