Saturday, 9 April 2016

om0010 smu mba winter 2015 (april/may 2016 exam) IIIrd sem assignment

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DRIVE
Winter 2015
PROGRAM
MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM 3)
PGDOMN (SEM 1)
SUBJECT CODE & NAME
OM0010 OPERATIONS MANAGEMENT
Qus:1 Define operations strategy. What are the differences between manufacturing and service organisations in terms of operations strategy?
·         Definition of operations
·         List and explain differences between manufacturing and service organisations in terms of operations strategy
Answer:
 Definition of operations:
the concept of the operations research, which is one of the important elements of operations management. For managing the operations of an organisation effectively, it is important to formulate a strategy called operations strategy. An operations strategy is a process wherein the key operations decisions, which



Qus:2 Explain the characteristics of services.
Answer:

 Explanation of characteristics of services:
There are four characteristics of services, which are discussed as follows:

1.Characteristic of intangibility:


Qus3: What is inventory control? Explain the factors considered in inventory control.
·         Explain the term “inventory control”
·         List and describe of factors considered in inventory control

Answer:

 Definition of inventory control:
Inventory control refers to the evaluation of policies, procedures and systems for ensuring an adequate supply of inventory. It is also called stock control, which is a process that involves the supervision, storage and accessibility of goods or items. The main objective of inventory control is to ensure that an organisation has adequate supply of goods to prevent stockouts and oversupply. Therefore, inventory


Qus:4 Explain the applications of queuing models
·         Give the different applications of the queuing models
Answer:

 Give the different applications of the queuing models:

Customers are the primary source of revenue for an organisation. They are satisfied if the organisation provides products or services at minimum cost and within the stipulated time. If an organisation makes unwanted delays in delivering services, customers may become highly dissatisfied and


Qus:5 Write short notes on Markov analysis.

·         Definition of Markov analysis.
·         Characteristics of Markov analysis.
·         Assumptions of Markov analysis.
·         Applications of Markov analysis
Answer:

 Definition of Markov analysis:

Markov analysis is a technique that is used to analyse the present behaviour of a variable and estimate its future behaviour. The concept of Markov analysis was introduced by Andrei A. Markov in the early 1900s. Markov


Qus:6 Describe the various types of decision making models.
·         List the models
·         Describe the 3 decision making models
Answer:

 List the models:





                                              Types of Decision Making Models

Describe the 3 decision making models:

The types of decision making models are explained as follows:

 Rational model: In this model, logic is employed to take decisions. The decision maker analyses all the solutions of a problem to select the most rational alternative. The rational model uses probability techniques; however, the calculations involved in such techniques are complex in nature. In the rational model, all the

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ml0018 smu mba winter 2015 (april/may 2016 exam) IVth sem assignment

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DRIVE-Winter 2015
PROGRAM/SEMESTER- MBADS (SEM 4/SEM 6)
MBAFLEX/ MBAN2 (SEM 4)
PGDROMN (SEM 2)
SUBJECT CODE & NAME-ML0018-Project Management in Retail
BK ID-B 1844
CREDIT & MARKS- 4 Credits, 60 marks

Q.1. Explain Sensitivity Analysis and the ways in which it is carried out (Explanation of sensitivity analysis, Explanation of four ways) 2, 8

ANS:

Sensitivity analysis

As the term clearly indicates, sensitivity analysis is a technique in which the sensitivity of profit (or net present value or internal rate of return) to the change in one particular project-variable is studied. The philosophy that ‘only a few factors may warrant management attention’, is embedded in the sensitivity analysis. The vital few have to be identified, as they

Q.2. Explain Detailed Project Report and Critical areas of concern for a successful retail store. (Explanation of Detailed project report, Explanation of critical areas) 2, 8

ANS:

Detailed Project Report (DPR)

Detailed Project Report (DPR) is a project implementation guide for the project team. A detailed project is prepared in several large volumes. The contents of a detailed project report include some major information like:


Q.3. Describe the steps involved in Network Planning Techniques. 10

ANS:

Steps Involved in Network Planning Techniques

Some steps must be followed for the preparation of a network diagram or critical path model and their application in retail project management decisions. Without distinguishing the network diagram and critical path, these steps

Q.4. Every team member has a different attitude towards work which leads to chances of conflict”. Explain the treatments used to overcome the conflict in projects in retail. (Reasons for conflict in a team, Explanation of Methods/Treatments) 2, 8

ANS:

Reasons for conflict in a team

Project teams are generally made by pooling in talents from different departments from the organization or by appointing outside experts or both. In such scenario, the team members come together for a specific task for a short period of time and may also be handling dual responsibilities. The team members are

Q.5. “New ideas are fuel to any organization process”. Explain the Judgmental process in the light of the above statement. (Meaning, Components) 1,9

ANS:

Judgemental Process

New ideas are fuel to any organization. Especially in retail, where the whole business is market driven, constant inflow of new ideas to improve upon the existing systems are most desired. Project ideas first pass through a

Q.6. Write short notes on: a) Gantt Chart b) Fishbone Diagrams 5,5

ANS:

a)      Gantt Chart

Gantt Charts (also known as Gantt Diagrams) are useful tools for analysing and planning more complex projects. They:

• Assist you in planning out the


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ml0017 smu mba winter 2015 (april/may 2016 exam) IVth sem assignment

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DRIVE Winter 2015
PROGRAM/SEMESTER- MBADS (SEM 4/SEM 6)
MBAFLEX/ MBAN2 (SEM 4)
PGDROMN (SEM 2)
SUBJECT CODE & NAME
ML0017-Mall Management
BK ID B 1843
CREDIT & MARKS- 4 Credits, 60 marks

Q.1. Explain the different types and components of shopping malls. (Explanation of types, Explanation of components) 5, 5

ANS:

Explanation of types of shopping malls

Usually malls are categorized into three broad groups – regional, super regional and outlets. In many instances, regional and super-regional malls are found as the constituents of huge superstructures that usually also involve residential space, office space, amusement parks, etc. These trends are visible in the design and construction of most of the modern


Q.2. Explain different models for malls. (Meaning of malls, Types of mall models) 2,8

ANS:

Types of mall models

Malls are shopping centres where customers park their vehicles in outlying areas and walk to the stores which are spread over a vast area. Traditional malls are enclosed with climate-controlled walkways between facing strips of


Q.3. Describe the Mall Design Process in detail. (Explanation of malls) 10

ANS:

Mall Design Process

The way malls are designed is controlled by various stakeholders which include the real-estate developer and architects, the design team, the town planners and control authorities. Although the character of the shopping centre is determined by the mix of users and consumers coming in to the shopping centre, the parameters for design are set by the design team in accordance with the defined strategy and objectives. Some of the key steps that


Q.4. Explain Global brands, its benefits and variables. (Meaning, Benefits, Variables) 2, 5, 3

ANS:

Global Brand

A global brand is one which is supposed to replicate the same set of values all over the world. Global brands rise above their origins and make durable and lasting relationships with consumers across nations and customs. They are


Q.5. Explain Preventive and Predictive Maintenance Techniques in detail. (Meaning & Explanation of PM, Meaning & Explanation of PdM) 5, 5

ANS:

Preventive Maintenance (PM)

Preventive Maintenance (PM) stands for ‘the care and servicing by personnel for the purpose of maintaining equipment and facilities in satisfactory operating condition by providing for systematic inspection, detection, and


Q.6. “Risks need to be managed and reduced by the shopping mall officials”. In context of this statement, explain various issues which are taken care by officials. (Explanation of issues) 10

ANS:

Explanation of issues

Risks need to be managed and reduced by the shopping mall officials. The following issues should be taken care of with regard to this:

Risk Assessment: Refer to ‘managing the risks’ mentioned earlier and determine the level of security you require

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ml0016 smu mba winter 2015 (april/may 2016 exam) IVth sem assignment

Get fully solved assignment. Buy online from website
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DRIVE- Winter 2015
PROGRAM/SEMESTER -MBADS (SEM 4/SEM 6) MBAFLEX/ MBAN2 (SEM 4) PGDMMN (SEM 2)
SUBJECT CODE & NAME-ML0016-Advertising Management and Sales Promotion


Q.NO.1 Do you agree that humour content in advertisement leads to better results?
Support your view with examples.
(Explanation of statement-8, Examples-2) 10 marks

ANS:
Advertising is a mass media communication. For a piece of communication to be classified as advertising it must be:
·         Paid for
·         Delivered to an audience via mass media
·         Attempt to persuade.

Advertising is such a dynamic and many faceted entities that communication professionals and targets alike had been struggling to define it in understandable yet precise and brief terms for at least a century, just to get a grip on the process itself, with varying success. The advertisement must communicate to the audience the message it wants to

Q2. Experts have found that consumers often respond to messages in a hierarchical order of behaviour. Throw light on communication response hierarchy in this context.
(Explanation, Diagram of Model-2) 10 marks
ANS:

Consumer behavior essentially refers to how and why people make the purchase decisions they do. Marketers strive to understand this behavior so they can better formulate appropriate marketing stimuli that will result in increased sales and brand loyalty.

To understand consumer behavior, experts examine purchase decision processes, especially any particular triggers that compel consumers to buy a certain product. For example, one study revealed that the average shopper took less than 21 minutes to purchase groceries and covered only 23 percent of the store, giving marketers a very limited


Q3.  Explain the role of a media planner and media buyer.
(Role of media planner, Role of media buyer-5) 10 marks
ANS:
The Role of Media Planner
The media planner needs enormous intuitive power to assess not only each medium, but also the components within each medium and the synergic power of all the media used in the whole media plan for each particular campaign. He needs intuition even more to figure out the readership profile of each medium, since there is very little documented or updated help available. And of course there is the ultimate objective of delivering the bang for the buck. After the


Q4. Explain the strengths and limitations of direct marketing. List few products which are suitable for direct marketing.
(Explanation of strengths-4, Explanation of Weaknesses-4, Listing of products suitable-2) 10 marks
ANS:
Explanation of strengths: It had never been a secret, but advertisers are now acutely conscious of the seeming wastage of advertising in mass media. As an English lord once said famously, ‘I know half of my advertising budget is wasted. But I do not which half,


Q5. “Kids are the new age customers”. Do you agree with this statement? Explain Brat Power in this connection.
(Explanation) 10 marks
ANS:
Brat power: A survey by Walt Disney Co. and a media investment management group in 2006 found that kids under 12 now influence purchasing decisions of cars which they cannot drive or pay for and computers they only dimly understand. With parents increasingly indulgent of their precious one or two kids allowing them to make their purchasing decisions, the brat

Q.NO.6 Write short notes on:

a) Stereotyping in advertisement

b) Regulation governing Broadcast Media Advertising
(Meaning and explanation, Explanation-5) 10 marks
Ans.
a) Stereotyping in advertisement

Stereotypes in advertising mainly focus on gender and ethnicity. An example of this explanation could be a father depicted as physically distant from his children while a mother closely caring for her siblings. Therefore this notion influences the society in a negative way. Marketers are constantly seeking ways to make their products more easily identifiable to specific groups of end users. In some cases, they may intentionally or unintentionally use

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