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DRIVE
WINTER 2014
PROGRAM
MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM 3)
PGDROMN (SEM 1)
SUBJECT CODE & NAME
ML0011-Buying and Merchandising
BK ID - B 1762
CREDIT & MARKS - 4 Credits, 60
marks
Q1. Explain different areas which
are influenced by the merchandise strategy. (Explanation of different areas.)
10
Answer: Merchandising Strategy:
Before
understanding the concept of ‘merchandising strategy’, it is important to understand
the words ‘merchandising’ and ‘strategy’. ‘Merchandising’ basically refers to
the basic product mix that the retail stores offer their customers. A merchandising
‘strategy’ is understood as a
Q2. “Success in Retailing can only
be measured by making the most profitable use of the available space at hand”.
Explain this statement in context to presentation of the merchandise.
(Explanation of the statement) 10
Answer: Presentation of the Merchandise:
Success
in retailing can only be ensured by making the most profitable use of the
available space at hand. However, space does not come cheap and so; it is always
advisable to prepare a comprehensive strategy using space. The most important
factors to be taken into account in this respect are:
Q3. What are the essentials of
successful Visual Merchandising? (Explanation of the essentials) 10
Answer : Essentials of Successful Visual Merchandising:
The
following are the determinants of successful visual merchandising:
•
Indulging the senses: The customers should be provided a quality experience
where they can indulge their senses of sight, smell, touch and sound. A bad
smelling store leaves a really bad impression on the customer. This is
especially true of food retail stores. The fragrance at a store
Q4. Define supplier and its types
in the area of retailing. (Meaning of Supplier, Types) 4, 6
Answer: Supplier: Definition:
In
the area of retailing, a supplier is defined as ‘a person or an organization
that offers goods to another organization or person’. Some suppliers specialize
in merchandise from various countries or from various manufacturers or brands.
Q5. “A retailer must decide on a
procedure to analyze the merchandise performance”. Comment. (Explanation of
different methods of evaluation) 10
Answer: Evaluation of Merchandise Performance:
A
retailer must decide on a procedure to analyse the merchandise performance.
The
factors to consider would be addition or deletion of stock keeping units (SKUs),
and the targets met by vendors and various other departments. There are three
methods that are
Q6. What are the different
functions performed by the buying department of a retail store? (Explanation
of different functions) 10
Answer: Functions Performed by the Buying Department of a Retail Store
The
main functions of the buying department of a retail organization include buying,
selling, selection, price fixing, visual merchandising and clearance.
Get fully solved assignment. Buy online from website
online store
or
plz drop a mail with your sub code
we will revert you within 2-3 hour or immediate
Charges rs
125/subject and rs 700/semester only.
if urgent then call us
on 08791490301, 08273413412
