Tuesday, 21 July 2015

ml0012 smu mba summer 2015 IIIrd sem assignment

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ASSIGNMENT

DRIVE
SUMMER 2015
PROGRAM
MBADS (SEM 3/SEM 5)
MBAFLEX/ MBAN2 (SEM 3)
PGDROMN (SEM 1)
SUBJECT CODE & NAME
ML0012-Store Operations
BOOK ID
B1763
CREDIT
4
MARKS
60


Q1 “Store security relates to the security and safety of store staff and merchandise Kept in the store”. Comment
Answer: Maintain the Content Store
You can find and fix inconsistencies within the content store or between the content store and external namespaces.
You can create content maintenance tasks and run them on demand. You can run content


Q2 “Layout for a store must be decided keeping in mind some factors”. Explain
Answer: When planning to put up a business in-store or online business store, one of the things that should be given careful thinking is your store layout. It should be attractive and impressive enough to win customers or buyers. This is done by arranging the goods inside the store or on your webpage or website

Q3 What are the different classification of retail merchandise? on the basis of nature on the basis of usability and condition of merchandise
Answer: Classification on basis of Nature of Merchandise:
Merchandise Inventory is the largest asset for most merchandising business. Keeping the right amount of inventory in stock can be challenging. If you have too much inventory, you are spending your cash for


Q4. “The HRM objectives in a retail organization serve as the standards against which performance is evaluated”. Comment
Answer: Objectives of Human Resource Management can be classified under four major categories.
·         Societal
·         Organizational
·         Functional
·         Personal

Societal

HRM may co


Q5. Explain the principles of merchandise handling.
Answer: 1. To examine nonfinancial merchandise planning and management
Developing and instituting a merchandise plan is a key element in a successful retail strategy.


Q6. Write short notes on:
a)Assortment Strategy
Answer: Assortment refers to the number of SKUs within a merchandise category, group or department(depending on the retailers reference).
Assortment planning is the process to determine what and how much should be carried in a merchandise category. Assortment plan is a trade-off between the breadth and depth of products that a retailer wishes

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ml0013 smu mba summer 2015 IIIrd sem assignment

Get fully solved assignment. Buy online from website
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DRIVE
SUMMER 2015
PROGRAM
MBADS (SEM 3/SEM 5) MBAFLEX/ MBA (SEM 3) PGDROMN (SEM 1)
SUBJECT CODE & NAME
ML0013-Retail IT Management
BK ID - B1764
CREDIT & MARKS - 4 Credits, 60 marks

Q.1. Explain the factors affecting the use of IT applications in Retail industry. 10
ANS: Factors Affecting the Use of IT Applications in Retail Industry: In practice, various factors affecting the use of IT applications in retail industry are as follows:

1.      The nature and type of business: The main factor that affects the need and application of technology is the nature and type of industry. For example, a retailer who is in the fashion industry would like to



Q.2. Explain the advantages and disadvantages of Online retailing. ( Explanation of advantages, Explanation of Disadvantages) 5,5
ANS: Advantages of Online Retailing:

1. No physical limitations: In online retailing, a customer does not have to visit a physical store; he can simply visit the company’s website and purchase the desired item.

2.      Low operating cost: One of the foremost advantages of online retailing is the low operating cost. The retailer is not bound by the physical location to set up his store. With the deployment of IT, the retailer



Q.3. Explain Porter’s Model of Competitive Forces in detail. 10
ANS: Porter’s Model of Competitive Forces:  In order to understand various strategies to gain competitive advantage, we need to understand the challenges that competition poses. In this field, Dr. Michael E. Porter (1985), Professor of Business Administration, Harvard Business School, has shared his ideas in two books: Competitive Strategy: Techniques for Analyzing Industries and Competitors, and Competitive Advantage. These books offer a structure to firms to practically generate and carry on with a


Q.4. There are certain threats which disturbs the internet system of working. Explain the threats to information security encountered by businesses. 10
ANS: Information systems are prone to various threats, like theft of confidential records, intellectual property leaks, personal identity thefts, espionage, privacy violations, etc. These threats have caused losses of millions of rupees to businesses. Most of the organizations worldwide have at some point of time been affected by information security threats.
E-businesses thrive on information technology, which consists of hardware, software, networks, the Internet and the Web.


Q.5. “A workflow management system is an automated application that administers and defines an array of functions leading to a result”. Comment.
ANS: Retail Workflow Management: In order to understand the compliance of information technology in retail businesses, the students of retail management must understand retail workflow and workflow management systems. Enterprise applications and other software systems are designed to meet the workflow requirements. As the workflow management systems facilitate performance and management


Q.6. Write short notes on: 5,5
a) Barcode Technology
b) Challenges for online retailers
ANS: Barcode technology: Barcode technology is one of the widely used methods of automatic identification. Automatic identification or ‘Auto ID’ encompasses automatic recognition and recording of data. This is common in printing and reading of information encoded in barcodes, thereby eliminating the risk of human error. This is an automatic identification technology. Barcode is a predefined format of dark bars and white spaces. It represents data an optical machine-readable


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ml0011 smu mba summer 2015 IIIrd sem assignment

Get fully solved assignment. Buy online from website
online store
or
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Charges rs 125/subject and rs 700/semester only.
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DRIVE
SUMMER 2015
PROGRAM
MBADS (SEM 3/SEM 5) MBAFLEX/ MBA (SEM 3) PGDROMN (SEM 1)
SUBJECT CODE & NAME
ML0011-Buying and Merchandising
BK ID - B1762
CREDIT & MARKS - 4 Credits, 60 marks

Q.1. Explain the components of Merchandise budget plan. 10
ANS: Components of Merchandise Budget Plan: The various components of merchandise budget plans are as follows:

1.      Planned Sales and Stock levels: Planning sales and stock levels is the first step in the preparation of a sales forecast for a particular period (say, one season) and for each month in that particular season for which a retailer wishes to prepare a budget plan. After this, the retailer should determine the beginning of month (BOM



Q.2. “Merchandise buying and handling is a vital part of implementing merchandise Plans”. Explain this statement. 10
ANS: Merchandise Buying and Handling Process: Merchandise buying and handling is a vital part of implementing merchandise plans. This is a step by step process and involves the following stages:

(i) Collecting information about vendors
(ii)



Q.3. Explain the different phases for selection of vendors. 10
ANS: Phases for Selection of Vendors: As discussed earlier, vendor selection process is a time consuming task. The following are the four phases involved in a typical vendor selection process:

1. The Survey Phase: The survey phase is the first phase which encompasses the following:


Q.4. Explain inventory turnover ratio and its importance. ( Explanation, Importance) 5,5
ANS: Inventory Turnover: Inventory turnover ratio is one of the most important ratios in the line of retailing that not only shows the health of a sound business but presents a view of how a business is operating efficiently.

Inventory Turnover: Inventory turnover is a ratio of the total cost of goods sold in a year to the average


Q.5. “Price is a highly sensitive and visible part of retail marketing mix and has bearing on the retailer’s overall profitability”. Explain the three pricing strategies in this context. 10
ANS: Pricing Strategies:
1.      Demand oriented pricing:  Under demand oriented pricing, prices are based on what the customers expect or might be willing to pay. It determines the range of prices affordable by the target market. Under this method, retailers not only consider their profit structure but also calculate the price-margin effect that any price will have on the sales volume. As the name implies, demand oriented
2.       

Q.6. Explain the following terms
(i) Retail Planograms (Explanation) 5
(ii) Signage(Explanation of meaning and types) 5
ANS: Retail Planograms: A planogram is a schematic drawing of an arrangement of goods that gives an idea of how the products will be arranged in the retail store. It helps the retailer in knowing where and how many racks/shelves should be arranged, where and at what gaps they will be arranged, which items will be placed on which shelf, etc. In short, a planogram is a blueprint which gives all the major and minor

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Charges rs 125/subject and rs 700/semester only.
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ml0010 smu mba summer 2015 IIIrd sem assignment

Get fully solved assignment. Buy online from website
online store
or
plz drop a mail with your sub code
we will revert you within 2-3 hour or immediate
Charges rs 125/subject and rs 700/semester only.
if urgent then call us on 08791490301, 08273413412

DRIVE
SUMMER 2015
PROGRAM
MBADS (SEM 3/SEM 5) MBAFLEX/ MBA (SEM 3) PGDROMN (SEM 1)
SUBJECT CODE & NAME
ML0010 –Warehousing and Supply Chain Management
BK ID - B1761
CREDIT & MARKS - 4 Credits, 60 marks

Q.1. Explain the various categories of Retail Warehousing. ( Explanation on the basis of Product offerings, Explanation on the basis of Pricing strategy) 5,5
ANS: There are various categories of warehousing in retail.

On the Basis of Product Offerings: In this classification, the retailers are categorized on the basis of the width (number of various product lines) and depth (number of various products in a particular product line) of the


Q.2. “Customer service is a central concern of logistics academics and practitioners”. Explain the statement in the light of priorities and standards of logistics. 10
ANS: Role of Logistics in Customer Service: Companies need to be close to customers if they want to fulfill their needs and accommodate their unique requirements. The firm should have the customer firmly in mind in the exercise of its functional capabilities. Functional capabilities can create value for customers only when


Q.3. Explain the role of Third Parties in Increasing the Supply Chain Surplus. 10
ANS: Role of Third Parties in Increasing the Supply Chain Surplus: There are a variety of mechanisms that third parties can use for the growth of surplus.

1.      Capacity aggregation: It is the most common reason for outsourcing production in a supply chain, whereby a third party can raise the supply chain surplus by conglomerating demand pertaining to multiple firms and gaining production economies of scale that no



Q.4. How can Information Technology be used in Transport Management? 10
ANS: Using Information Technology for Transport Management: Information technology is getting more and more used in transport management. Technology usage is featured by different facets, i.e., using more high-tech carriers that expedite the process of material handling, using better


Q.5. Explain the various steps involved in understanding the functional approach to demand forecasting. 10
ANS: Basic Approach to Demand Forecasting: The fundamental approach to demand forecasting comprises six steps:

1.      Understand the objective of forecasting: Majority of the forecasts are generated on the basis of the support decisions, so the key step is to specifically classify these decisions. These decisions


Q.6. Explain the various factors which influence Network Design Decisions. 10
ANS: Factors Influencing Network Design Decisions: The factors that influence supply chain network design are classified as given below:

1.      Strategic factors: In the cut throat competition it is important for a firm to analyse its supply chain network. It has been observed that the firms that believe in the concept of cost leadership generally try to locate


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mk0018 smu mba summer 2015 IVth sem assignment

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DRIVE- Summer 2015
PROGRAM- MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM 4) PGDMMN (SEM 2)
SUBJECT CODE & NAME-mk0018– International Marketing

Qus:1 The orientation of a company’s top management, its beliefs and assumptions significantly impact its approach to international marketing. Discuss the concept of EPRG framework.
·         Management orientations
·         Effect on international marketing
Answer:
Management orientations:
The orientation of a company’s top management, its beliefs and assumptions significantly impact its approach to international marketing. The concept consisting of Ethnocentric, Polycentric, Regiocentric and Geocentric is widely known as EPRG framework,


Q2. Explain the role of political environment scanning in international marketing. What is political risk?
·         Political environment
·         Political risk

Answer:
Political Environment
Majority of the MNCs have to face complex political environmental problems because they must cope with the politics of more than one nation. That complexity forces MNCs to consider three types of political environment: foreign, domestic and international.
The developing countries and the Least Developed Countries (LDCs) often view foreign firms and foreign capital investment with distrust and



Q.3: How are the international markets segmented on the basis of development?
4 categories

Answer:
4 categories:
Market segmentation is the process of subdividing a market into distinct subsets of customers that behave in the same way or have similar needs. Each subset may conceivably be chosen as a market target to be reached with a distinctive marketing strategy. Some widely used bases of segmentation are discussed below in sub sections.

1 Geographic



Qus: 4 Differentiate between national and international products, global and standardised products with examples.
Answer:
Differentiate between national and international products:
National products are made for a specific national market whereas international products are made for regional and multinational mar


Qus:5 Write short notes on:
a) Containerization
b) 4 PL operators
a) Role and benefits of containerization
b) meaning and role of 4PL operators
Answer:
a) Role and benefits of containerization:
Containerisation has revolutionised maritime business throughout the world. Cargo-carrying containers are an integral part of the transport industry. Containers facilitate both the unitisation and carriage of cargo through different modes of transportation.



Qus:6 Choose a product and explain how you will prepare seven steps in a global e-marketing plan?
·         Choosing the product
·         Global e marketing plan
Answer:
Choosing the product:
A product is the main offering of

Get fully solved assignment. Buy online from website
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Charges rs 125/subject and rs 700/semester only.
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