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DRIVE
SUMMER 2016
PROGRAM
BACHELOR OF BUSINESS ADMINISTRATION
(BBA)
SEMESTER
IV
SUBJECT CODE & NAME
BBA401- E-COMMERCE
1.
Define E-Commerce. What are the various advantages and disadvantages of
E-Commerce?
Define
E-Commerce
Advantages of
E-Commerce
Disadvantages of
E-Commerce
Answer: E-commerce is
an advanced technology related to commerce and the electronic media, the
computer in particular. It is first important to understand the term ‘business’,
which refers to
2.
Write Short notes on
a.
Local Area Network (LAN)
b.
Wide Area Network (WAN)
c.
Domain Names
d.
Hyper Text Markup Language (HTML)
Answer: a) Local Area Network
A LAN
covers only a limited geographically area ranging from 0 to 2 Km, such as
organizations, home, buildings. In a local area network, nodes are connected in
a network and operating systems are installed on them. In this type of
networking, generally, Cat 5 cable (8 wires) is used, meaning the connection is
done through wire. However, there is another option of connecting LAN, which is
WLAN, where connection is possible without wires. LAN stores the system and
application software that can be shared by the computers to other computers and
3.
Explain three important types of business models in practice. Give example to
each of the models.
Explaining three
fundamental types of business models
Examples
Answer: There are
three fundamental types of business models in practice. These are:
1.
Business-to-Business (B2B)
2.
Business-to-Consumer (B2C)
3. Consumer-to-Consumer (C2C)
1.
Business-to-Business Model
The business-to-business
(B2B) model needs two or more business organizations that do business with
4.
Explain the different categories of electronic payment system in detail.
Explain any 5
types of electronic payment systems
Answer: Types
of Electronic Payment Systems (EPS)
1. Banking and Financial Payments
·
Large-scale or whole payment (e.g.,
bank-to-bank transaction)
·
Small-scale or retail payment (e.g.,
ATM)
·
Home
5. What is internet marketing? Briefly
explain the different types of internet marketing.
Explain the
internet marketing
Explain 8 types
of internet marketing
Answer: Internet
Marketing
The
term Internet marketing is interchangeably used for Web marketing, e-marketing,
Internet advertising or online marketing. The wide availability of the World
Wide Web allows businessmen across the world access to millions of potential
customers. All that is required is a few clicks
6.
a. Define M-commerce
b.
Write a short note on Wireless Application Protocol (WAP)
c.
Briefly explain the components of WAP model
Answer: a) The
term mobile commerce or M-commerce has no particular definition. Several analysts and vendors have defined
M-commerce in varied ways. Put simply, when a mobile device is used for
electronic commerce, it is referred to as mobile commerce or M-commerce.
The following
are some popular definitions of M-commerce.
(i)
M-commerce is
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