Tuesday 12 September 2017

bba207 smu bba summer 2017 (oct/nov 2017 exam) IInd sem assignment

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PROGRAM
Bachelor of Business Administration - BBA
SEMESTER
II
SUBJECT CODE & NAME
BBA207
Business Strategy

Qus:1 Define Business Policy. Explain various internal and external environment factors that influence business policy.
Answer: Before going into the details of business policy, let us study the definition of business policy as given by eminent authors and practitioners of Management.
"Business Policy is the study of functions and responsibilities of general management and the problems which affect the


Qus:2 What are the various steps involved in Strategy Formulation?
Answer: Strategy formulation refers to the systematic process of choosing the most relevant course of action for achieving the corporate objectives of the company, which in turn leads to the achievement of

Qus:3 Write Short Note on: i. McKinsey 7S Framework
ii. Steps involved in Portfolio Restructuring
Answer: i. McKinsey 7S Framework
Mckinsey, there is a 7–S framework which impacts the effective implementation of strategy. Let us now discuss the 7-S framework which affects strategy implementation –
1.      Strategy

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