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ASSIGNMENT
DRIVE winter 2016
PROGRAM
BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER
IV
SUBJECT
CODE & NAME - BBA401- E-COMMERCE
BK
ID B1712 CREDIT 4 MARKS 60
Q1. Define E-Commerce. What are the
various functions and applications of E-Commerce?
a. Define E-Commerce 2
b. Explain the functions of
E-Commerce
Explain the applications of
E-Commerce
Answer:
E-commerce is an
advanced technology related to commerce and the electronic media, the computer
in particular. It is first important to understand the term ‘business’, which
refers to the exchange of goods,
Q2. Write Short notes on
a. Local Area Network (LAN)
b. Wide Area Network (WAN)
c. Domain Names
d. Hyper Text Markup Language
(HTML)
Answer:
a. Local Area Network (LAN): A LAN (refer to
Figure 2.1) covers only a limited geographically area ranging from 0 to 2 Km,
such as organizations, home, buildings. In a local area network, nodes are
connected in a network and operating systems are installed on them.
In this type of
networking, generally, Cat 5 cable (8 wires) is used, meaning the connection is
done through
Q3. Explain three important types
of business models in practice. Give example to each of the models.
Answer:
There are three
fundamental types of business models in practice. These are:
1.
Business-to-Business (B2B)
2.
Business-to-Consumer (B2C)
3.
Consumer-to-Consumer (C2C)
1. Business-to-Business
Model
The
business-to-business (B2B) model needs two or more business organizations that
do business with each
Q4.
With an example explain the different services offered by the Internet.
Listing
the various services
Explanation
Examples
Answer:
Services that are available on
the Net:
·
World
Wide Web
·
E-mail
·
File
Transfer Protocol
·
Telnet
·
Web
Chat
·
Online
Service
·
Instant
Messaging
World Wide Web
The World
5. Explain the different categories
of electronic payment system in detail
(Listing
the types and sub types, Explanation)3 +7 =10
Answer: There are three main categories
of EPS.
1.
Explain the internet marketing
Explain the types of internet marketing
Answer:
The term
Internet marketing is interchangeably used for Web marketing, e-marketing,
Internet advertising or online marketing. The wide availability of the World
Wide Web allows businessmen across the world access to millions of potential
customers. All that is required is a few clicks of the mouse.
• Ethical
E-mail Marketing: Several Web applications allow website owners to maintain
the databases of subscribers and also provide the facility of sending
personalized newsletters within no time. Usually, marketing strategies are
impersonal. E-mail marketing provides a chance to address the recipient per
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