ASSIGNMENT DRIVE SPRING 2014
PROGRAM
Bachelor of Business Administration- BBA
SEMESTER
4
SUBJECT
CODE & NAME - BBA 403 - International marketing
BK ID B1714 CREDIT & MARKS 4 CREDITS, 60 MARKS
You can pay in 6 installment of
Rs 125-125 if u have any doubt.
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Q.No 1 Explain the
meaning, need and significance of international marketing.
(Meaning, Need, significance) 3 +4 +3 =10
Answer: Meaning of International Marketing
Definition: “International marketing is defined as the
performance of business activities designed to plan, price, promote and direct
the flow of a company’s goods and services to customers or users, in more than
one nation, for a profit”. – Philip R Cateora
Applying marketing principles to more than one
country is referred to as international marketing. International marketing is
seen as a simple extension of exporting, by many American and European
2 Discuss the indicators of economic condition of a country.
(Economic condition indicators) 10
Answer: The size of population
Generally speaking, the larger the population,
larger will be the market. The population of a country changes because of the
three factors listed below:
· Birth rate
· Death rate
· Migration in and out
of the country
Usually, low income countries have high growth rate
of population. It is a two edged sword as population
3 Culture is an invisible barrier to international trade.
Discuss. 10
Answer: Trade barriers of any category constrain a firm’s
ability to disperse its productive activities in a satisfactory manner.
Many of the barriers are deliberately caused either
for economic gains or for promoting local business houses. Most of these barriers
are visible or explicit while the barriers caused by cultural differences are
4 What is branding? Discuss branding decisions.
(Meaning, branding decisions) 5 +5 =10
Answer: Brand equity can be defined as “the stored value
built up in a brand for achieving competitive advantage”. An attempt at
quantification of brand equity is an uphill task. During the early part of 20th century, the
word ‘goodwill’ was used to indicate the value of a brand. There is a complex
relationship between the product, the company, its after sales service and its
customers. Brand equity, being an intangible asset, is very important and taken
into consideration when a company is trying to
5 What is the mode of entry adopted by McDonalds? Discuss
the various modes of entry in international business.
(Mode of entry by McDonalds, Modes of entry) 3
+7 =10
Answer:
Licensing
Licensing
includes franchising, Turnkey contracts and contract manufacturing.
§ Licensing is
where your own organization charges a fee and/or royalty for the use of its
technology, brand and/or expertise.
6 Write short notes on:
a) Transfer pricing
b) Trade fairs
( a) meaning of transfer
pricing, b) meaning and benefits of trade fairs) 5 +5 =10
Answer: a) Transfer Pricing
Transfer pricing, also known as intra-company pricing, is the price charged on the
goods that have been transferred from one country’s operations or sale units to
the company’s unit elsewhere.
The basis for such intra-company transfers depends on:
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