ASSIGNMENT DRIVE SPRING 2014
PROGRAM Bachelor of Business Administration- BBA
SEMESTER 4
SUBJECT CODE & NAME - BBA405: RETAIL MANAGEMENT
BK ID B1716 CREDIT & MARKS 2 CREDITS; 30 MARKS
You can pay in 6 installment of Rs 125-125 if u have any doubt.
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Q. No 1 what is meant by ‘retailing’? What are the functions of retailing?
(Meaning of retailing Functions of retailing) 3+ 7 = 10
Answer: The word ‘retailing’ is derived from a French word ‘Retaillier’ which means to cut off a piece. Retailing includes every sale to the final consumer (ranging from cars to apparel to meals at restaurants). The retailer determines the attributes and needs of its customers and endeavours to satisfy these needs to the fullest. The retailer integrates all plans and activities to
2 Explain the following:
(a) Retail Marketing mix
(b) Functions of merchandising manager. 5 +5 =10
Answer: a)
Retail Marketing Mix
Marketing is strongly tied to the idea of branding and innovation. Marketing and promotional campaign form an integral part of retailers’ strategies.
3 Write short notes on the following:
(a) Store management
(b) Retail space management 5 +5 =10
Answer: a)
Store management
Store management is managing all aspects of the operations of the store in order to ensure maximum sales as well as profitability. It also includes focusing on key initiatives in business, daily cost control in operations, risk management, payroll management, loss prevention,
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