ASSIGNMENT DRIVE SPRING 2014
PROGRAM Bachelor of Business Administration- BBA
SEMESTER 4
SUBJECT CODE & NAME - BBA 403 - International marketing
BK ID B1714 CREDIT & MARKS 4 CREDITS, 60 MARKS
You can pay in 6 installment of Rs 125-125 if u have any doubt.
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Q.No 1 Explain the meaning, need and significance of international marketing.
(Meaning, Need, significance) 3 +4 +3 =10
Answer: Meaning of International Marketing
Definition: “International marketing is defined as the performance of business activities designed to plan, price, promote and direct the flow of a company’s goods and services to customers or users, in more than one nation, for a profit”. – Philip R Cateora
Applying marketing principles to more than one country is referred to as international marketing. International marketing is seen as a simple extension of exporting, by many American and European
2 Discuss the indicators of economic condition of a country.
(Economic condition indicators) 10
Answer: The size of population
Generally speaking, the larger the population, larger will be the market. The population of a country changes because of the three factors listed below:
· Birth rate
· Death rate
· Migration in and out of the country
Usually, low income countries have high growth rate of population. It is a two edged sword as population
3 Culture is an invisible barrier to international trade. Discuss. 10
Answer: Trade barriers of any category constrain a firm’s ability to disperse its productive activities in a satisfactory manner.
Many of the barriers are deliberately caused either for economic gains or for promoting local business houses. Most of these barriers are visible or explicit while the barriers caused by cultural differences are
4 What is branding? Discuss branding decisions.
(Meaning, branding decisions) 5 +5 =10
Answer: Brand equity can be defined as “the stored value built up in a brand for achieving competitive advantage”. An attempt at quantification of brand equity is an uphill task. During the early part of 20th century, the word ‘goodwill’ was used to indicate the value of a brand. There is a complex relationship between the product, the company, its after sales service and its customers. Brand equity, being an intangible asset, is very important and taken into consideration when a company is trying to
5 What is the mode of entry adopted by McDonalds? Discuss the various modes of entry in international business.
(Mode of entry by McDonalds, Modes of entry) 3 +7 =10
Answer: Licensing
Licensing includes franchising, Turnkey contracts and contract manufacturing.
§ Licensing is where your own organization charges a fee and/or royalty for the use of its technology, brand and/or expertise.
6 Write short notes on:
a) Transfer pricing
b) Trade fairs
( a) meaning of transfer pricing, b) meaning and benefits of trade fairs) 5 +5 =10
Answer: a) Transfer Pricing
Transfer pricing, also known as intra-company pricing, is the price charged on the goods that have been transferred from one country’s operations or sale units to the company’s unit elsewhere.
The basis for such intra-company transfers depends on:
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