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DRIVE- SPRING 2014
Program- Bachelor of Business Administration-BBA
Semester-3
Subject code & name- BBA 304 - Advertising and sales
BK ID- B1598
CREDIT & MARKS-4 CREDITS & 60 MARKS
Q.1: Define advertising and discuss the various functions of advertising.
Meaning
Functions
ANS:
Meaning:
Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas or services. Most commonly, the desired result is to drive
Q.2: Discuss in brief the various message strategies in advertising.
3 strategies
ANS:
3 strategies:
A message strategy is the primary tactic or approach used to deliver the message theme. There are three broad categories of message strategies:
1. Cognitive strategies
Q.3: Observe any newspaper advertisement of any telecom company. What is the target audience and what are benefits of choosing newspaper for advertisement.
Selection of appropriate advertisement
Identifying target audience
Advantages of newspaper advertisement
ANS:
Selection of appropriate advertisement:
Advertising is complex because so many different advertisers try to reach so many different types of audience. Considering all these different advertising situations, we can identify seven major types of
Q.4: What is internet advertising? How is it different from Email advertising?
Internet advertising
Difference
ANS:
Internet advertising:
Internet advertising is also sometime called as online advertising. It is a form of promotion that uses the Internet to deliver marketing messages to attract customers. Examples of online advertising include
Q.5: What are the various sales presentation techniques? Discuss.
Sales presentation techniques
ANS:
Sales presentation techniques:
A good presentation will involve several techniques / conversation skills in order to make it a success story. The quality of a sales presentation will often determine whether a prospect buys from a particular vendor or one of its competitors. The same are indicated below.
Q.6: Write short notes on:
a) Sales promotion
b) Personal selling
a) Meaning and scope of sales promotion
b) Meaning and objectives of personal selling
ANS:
a) Meaning and scope of sales promotion:
Sales promotion is one of the four aspects of promotional mix. (The other three parts of the promotional mix are advertising, personal selling, and publicity/public relations.) Media and non-media marketing
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