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DRIVE- SPRING 2014
PROGRAM- MBA (Sem 4), MBADS (Sem 4 / Sem 6), PGDHSMN (Sem 2)
SUBJECT CODE & NAME- MH0056 – Public Relations & Marketing for Healthcare Organizations
CREDIT & MARKS-4 Credits, 60 marks
Q.1 Discuss the factors affecting healthcare marketing.
Mentioning the factors
Explanation of all the factors
ANS:
Mentioning the factors:
There are many factors of affecting healthcare marketing such as
1. Economic factors
Q.2 Explain market segmentation.
Definition
Explanation of market segmentation
ANS:
Definition:
Market segmentation is the process of segmenting a broad market into several smaller market segments or groups. The segmentation is based on the responses or characteristics of customers in the market
Q.3: Describe the types of public relations research.
Explanation of primary research
Explanation of secondary research
ANS:
Explanation of primary research:
Primary research
Primary research involves carrying out a complete original study. The two primary research techniques
Q.4: Discuss the current scenario of medical tourism in India.
Explanation of medical tourism
Explanation of present situation of medical tourism
Advantages of medical tourism
ANS:
Explanation of medical tourism:
The medical tourism provider collects information about the treatment, estimated cost, duration of stay along with the list of hospitals and tourist destinations from the doctors and consultants and sends it
Q.5: Discuss the future of healthcare marketing.
Brief outline of healthcare marketing
Explanation of future of healthcare marketing
ANS:
Brief outline of healthcare marketing:
Healthcare marketing management is the process of understanding the needs and wants of the target market. Consumer protection and satisfaction are the core concepts of marketing. Healthcare marketing deals with the marketing of healthcare and related products or services. Health services have become
Q.6: Discuss the standard metrics to evaluate public relations in healthcare.
Key factors of PR measurement and evaluation
Explanation of various PR evaluation components
ANS:
Key factors of PR measurement and evaluation;
The key factors to be considered while focusing on the PR measurement and evaluation are:
§ To establish flawless programmed objectives and desired outcomes to measure results. For this, the PR goals must be linked directly with the overall goals of business programmed.
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