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DRIVE FALL 2014
PROGRAM Bachelor of Business Administration- BBA
SEMESTER 4
SUBJECT CODE & NAME BBA 403 - International marketing
Qus:1 Explain the meaning and benefits of international marketing. Compare it with domestic marketing.
· Meaning
· benefits
· comparison
Answer:
Meaning:
"At its simplest level, international marketing involves the firm in making one or more marketing mix decisions across national boundaries. At its most complex level, it involves the firm in establishing manufacturing facilities overseas and coordinating marketing strategies across the globe." – Doole and Lowe (2001).
Qus:2Discuss the indicators of economic condition of a country.
· Economic condition indicators
Answer:
Economic condition indicators:
The economic condition can be measured with the help of some economic indicators.
The size of population:Generally speaking, the larger the population, larger will be the market. The population of a country changes because ofthe three factors listed below:
Qus:3 Culture is an invisible barrier to international trade. Discuss.
· Discuss the statement
Answer:
Culture is an invisible barrier to international trade:
Cultural barrier to international trade falls under the second category, i.e. non-tariff barrier. In the last few decades world has made great strides in dismantling barriers. Trade barriers of any category constrain a firm’s ability to disperse its productive activities in a satisfactory manner. Many of the barriers are deliberately caused either for economic gains or for promoting local
Qus:4 Discuss the 4 Ps of global e marketing.
· 4 Ps
Answer:
The 4 Ps of global e marketing:
The 4 P’s of marketing can be applied in e-marketing too. The decisions taken in e-marketing are of course of different nature.
Qus:5 What was the mode of entry adopted by Sony Ericsson? Discuss the various modes of entry in international business.
· Mode of entry by Sony Ericsson
· Modes of entry
Answer:
Mode of entry by Sony Ericsson:
All long term events recognized should be depended on an Human Resource strategy implemented for the UN system in the country. Sticking to a considerately implemented Human
Qus:6 Write short notes on:
a) Advantages and disadvantages of exporting
b) International Advertising
Answer:
Advantages and disadvantages of exporting:
Advantages of exporting
1. Exporting helps companies to increase overall sales volume, improve market share and generate profits margin that are often more favourable than in domestic country.
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