Friday 28 November 2014

bba405 smu bba fall 2014 IVth sem assignment

Get fully solved assignment, plz drop a mail with your sub code
computeroperator4@gmail.com
Charges for mba rs 125/subject and rs 700/semester only.
For other rs 125/subject only
if urgent then call us on 08791490301, 08273413412
our website is www.smuassignment.in

Fall 2014
Bachelor of Business Administration - BBA Semester 4
BBA405 – Retail Management - 2 Credits
(Book ID: B1716)
Assignment – 30 Marks
Note: Answer all questions. Kindly note that answers for 10 marks questions should not exceed 450 words. Each question is followed by evaluation scheme.

Q1. Explain different types of Retail formats and types.
 (Explanation of retail formats, Detail Explanation of each type) 2, 8
Answer: Retail formats and types Retail industry is continuously going through changes on account of liberalisation, globalisation and consumer preferences. While multinational retail chains are looking for new markets, manufacturers are identifying, redefining and evolving new retail formats. Retailers can be classified by retail store strategy mix, which is an integrated
Q2.Explain retail marketing mix. 10
Answer:
Retail Marketing Mix
Marketing is strongly tied to the idea of branding and innovation. Marketing and promotional campaign form an integral part of retailers’ strategies.
These are used to increase visibility, drive sales, advertise new products, popularise products and reach out to new customers. The way you design your marketing mix affects your value

Q3. What are the elements of store design? Explain each in detail. 10
Answer :
Elements of store design
The store design tells a customer what the store is all about. It is very important for communicating and creating an image of the store in the minds of the customer. It is the creation of this image that is the starting point of all marketing efforts. This creation of image is possible only when the merchandise, sales personnel, and the location – all these work together with the
Get fully solved assignment, plz drop a mail with your sub code
computeroperator4@gmail.com
Charges for mba rs 125/subject and rs 700/semester only.
For other rs 125/subject only
if urgent then call us on 08791490301, 08273413412
our website is www.smuassignment.in


No comments:

Post a Comment