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DRIVE-SPRING 2014
PROGRAM-MBADS (SEM 3/SEM 5) MBAFLEX/ MBAN2 (SEM 3) PGDMMN (SEM 1)
SUBJECT CODE & NAME-MK0012- Retail Marketing
BK ID-B1723
CREDIT & MARKS-4 Credits, 60 marks
Q1 Discuss the Retail pricing strategies.
(Explanation about pricing in retail, Retail Pricing Strategies)2,8
Answer.
Pricing
Pricing is one of the most important variables in retail decision-making. An integral part of the marketing mix, price is the one that most easily elicits a response from consumers. Setting the right price can influence the
Q2 Explain the factors affecting retail store locations Decisions.
(Definition of retailing, Explanation about the factors affecting retail store location decision)2,8
Answer.
Retailing
“Retailing is a set of activities that enables selling of goods and commodities to the customers or end consumer in small quantities”. A retailer is a person or an outlet through which products or services are sold to customers or the
Q3 Explain the Retail Merchandising Management (RMM) in brief.
(Definition of Retail Merchandising, Steps involved in RMM)3,7
Answer.
Retail Merchandising
Retail merchandising refers to the process used to conduct retail sales. As part of the process, the merchandiser pays close attention to the different types of products offered for sale, how to present those products to consumers
Q4 Define e-tailing. Explain the future of electronic retailing.
(Definition of e-tailing, Future of e-tailing)2,8
Answer.
E-tailing
Electronic retailing, also known as e-tailing, deals with selling products and services online via the Worldwide Web. Internet retailing or ‘e-tailing’, as it is usually referred to, covers retailing using a variety of different
Q5 Price is a highly sensitive and visible part of retail marketing mix. Retailer’s overall profitability depends on Pricing. It plays an important role in strategic decision making process. Explain various pricing strategies are adapted by the retailer according to the situation.
(Explanation of pricing in Retail, Retail Pricing strategies)2,8
Answer.
Pricing in Retail
Price is a highly sensitive and visible part of retail marketing mix and has a bearing on the retailer’s overall
Q6 Describe any three Rural retail strategies in brief.
(Definition of Rural retail, Any three Rural retail strategies)2,8
Answer.
Rural retail
Rural retailing is the fast growing aspect of retail since retailers can feel comfortable in finding suppliers and they also act as buyers. Retailing is the final phase of the distribution channel and it is clear by now that it is the
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